If you are serious about Online Marketing, you have to understand the importance of conversion rate to your Business.
The conversion rate is the proportion of visits to a website who take action to go beyond a casual content view or website visit, as a result of direct requests from marketers, advertisers, and content creators.
There are various strategies to achieve this goal, you can apply the following:
Invest in the core products or services: by creating banner advertising campaign
Search Engine Optimization for Website pages: to get found and increase your website traffic
Increase the usability and improve the navigation of Company’s website: so that users can find and browse without thinking too much about where to click
Periodical Newsletter Campaign: to communicate with your clients and subscribers on regular basis
Bonus Tip: Concerning the advertising campaign, it is worth to mention that 20% of the banners got 80% of the clicks. Accordingly in next phase of your campaigns, you analyze the 20% and create 20-100 banner ad variations based on those successful angles and test a handful of new approaches.
