How To Use Twitter To Grow Your Business? (part 2)
| Tips for Using Twitter to Grow Your Business (part II) Twitter has become one of today’s hottest tools for networking and marketing your business. Here are some more steps to using Twitter to grow your business. 1. Track trends: Twitter is a good indicator of what people are talking about at any given time. Use Twitter Search to search your company name or industry keywords and find out what people are saying about you and your competitors. 2. Follow the competition: Twitter is an easy way to see what your competitors are doing, planning, investigating and thinking about. 3. Answer your mentions: People will refer to your company’s account as if it were a person. You should reply to tweets that mention you, when relevant. 4. Measure results: As with any marketing tool, you need to know what you want to get from Twitter and measure your ROI. It does take a good deal of time, so assess your results periodically to make sure the payoff is worth your investment.
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