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Through your website, you are introducing the visitors to your business and encourage them to get involved, to contact your company, and even to buy your products.“The aim of art [design] is to represent not the outward appearance of things, but their inward significance,” said Aristotle.
Colors arrangement and positioning in the web page really count in designing the website. Therefore, this article is dedicated to give some ideas about the most used colors in designing and what they stand for. | | The Color of Power
First, the red is associated with contradicted feelings and meanings, such as anger, passion, war, blood, love, courage and energy. In ancient Egypt, red was associated with life, health, and victory.
You can use it as a main color as in one of the well known social media; Pinterest. On the other hand, It can be used in call-to-action button to encourage your clients to buy your products or to subscribe in your services.
| | The Color of Infinity
Blue is the color that suits everyone. A survey taken in Germany found that blue was the favorite color of 46 percent of male respondents and 44 percent of women.
You will find many business and corporate websites use blue tones, as it represents seriousness, power, knowledge and power. Do not worry about using blue,you can easily splash it all over your web design. | | The Color of Growth
Green is powerful color, just if you know how to use it, because it gives your visitors a great deal of positive energy.
It indicates money, growth, hope, youth and health. Accordingly, you will find that most of the financial institution and medical entities use it commonly. | | The Color of Royalty
In the ancient world, purple was the color worn by Roman Emperors and magistrates, and later by Roman Catholic bishops. Since that time, purple has been commonly represents royalty and piety.
Purple combines the stability of blue and the energy of red.It conveys wealth, wisdom, dignity, creativity, mystery, and magic. It is considered more feminine color, so it is used in fashion and sometimes used in promoting children products. | | We cannot go without mentioning Google colors. Ruth Kedar, the graphic designer who developed. "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules." Hence, it is not about color matching, It is about conveying the right message through them. |
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