| |  | | Search Engine Optimization (SEO), an essential Online Marketing tactic for your business, is all about enhancing your visibility through search engine. In other words, using this strategy will make your website appear in the top search results. There are few simple steps to start with: | | | 1. Optimize the title tag of the website pages. The title tag is the first thing people see in search result page of any search results. It is preferred to be:
a.Write no more than 70 characters in the title; to make the whole title appear.
b.Place the most relevant keyword at the front of the title.
c.Make it attractive to motivate users to click on it
* Caution: avoid stuffing your page of keywords and repeating them over and over. You have to know that it does not work in favor of the ranking. | | | 2. Optimize website photos. When you upload photos ,make sure of two things:
a.The file name of the uploaded images contains relevant keywords
b.Write a short description on each of them.
3. Get your website indexed. This is to push up the ranking of your website by submitting into leading search engines such as Google, Yahoo and Bing. To index your website, you can submit your website:
-Google: https://www.google.com/addurl
-Yahoo: https://l.yimg.com/pv/static/misc/index.html
-Bing: https://www.bing.com/toolbox/submit-site-url
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