| |  | | Online marketing is all about offering value to your audiences and encourage them to share content to help your online visibility. So, why not discover this treasure and use it in favor of your business. Through the coming articles of Softex Newsletter, different trends of online marketing will be introduced to you. | | | First, Email marketing is to deliver your marketing campaign to your customer through email. It is an easy and not expensive way to build a strong relationship with your customer and acquiring new prospects. Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016.Here are some more facts about the influence of email marketing on business: | - Over 107 trillion emails sent in a year,15,000 emails for every person on the planet!
- Investments in email marketing campaigns are estimated to grow from $1.3B in 2012 to $2B by 2014.
- 42% consumers said that they preferred receiving promotional emails from companies.
- It is a mind blowing fact to know that one email is sent every 0.00000035 seconds.
- Mobile email usage is growing. 27% of all emails were opened on mobile devices during 2011.
- Nearly 60% of B2B marketers believe email is the best and the most effective tool to generate revenue. | | | | | |
