What is E-marketing? E-marketing, also known as online marketing and digital marketing, refers to the use of marketing principles via electronic media including internet and digital devices such as smart phones and I Pad. It also ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Consequently, E-marketing embraces direct marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. You will be amazed with how e-marketing become important for business |
| - 20% of the world population is online. - Email is bringing in $40.56 for every dollar spent on it in 2011, compared to catalogs' ROI of $7.30. - 64% of Smartphone owners are using their mobile devices to shop online. - By 2016, more than half of the dollars spent in US retail will be influenced by the web. |